Facebook Will Remove Chat to Promote Messenger App |
Facebook
is going to remove chat from the primary iPhone and Android app, in
order to force users to install a standalone Facebook Messenger app.
Facebook
has already notified its users in the United Kingdom, France and other
European countries that they will need to install a separate Messenger
app if they want to continue using Facebook chat on their smartphones.
The company issued a statement, saying that they have created a fast and
reliable messaging experience via Messenger, and are now determined to
focus on that experience.
The representatives of the company admitted that they plan to eventually
require that users all over the world install the Messenger app, but
they couldn’t provide a specific timeframe for the change.
The app developers point out that the free, standalone Messenger is
faster than the messaging service built into the main Facebook app for
smartphones. The users will also be provided more features in the
Messenger app, including the ability to make voice phone calls via Wi-Fi
in some countries and send texts on Android.
At the moment, Facebook keeps facing increasing competition from new and
fast-growing mobile messaging application like Line and WeChat, along
with such established brands as Google Hangouts and BlackBerry’s BBM.
Fortunately, Facebook managed to acquire one of its biggest messaging
competitors, WhatsApp, for $19bn a couple months ago. WhatsApp then
announced adding voice calling later in February at Mobile World
Congress.
Industry observers believe that Facebook’s decision to encourage users
to switch to a separate messaging app on mobiles could either help boost
the popularity of its Messenger or cause a backlash if users view the
action as heavy-handed. In addition, this standalone app will also
directly compete with WhatsApp.
Nevertheless, Facebook is increasingly moving into the mobile space,
believing that it is a way to continue expanding its 1.2 billion-strong
user base. The company has developed or acquired a catalogue of
standalone apps aside from its main application over the past few years.
Three months ago, Facebook launched Paper, a photo-heavy news-reading
application that has already earned positive reviews. The company also
purchased photo-sharing app Instagram a couple years ago, which recently
reached 200 million users.
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