Microsoft announces nine new manufacturing partners for Windows Phone
There will likely be a deluge of new Windows Phone handsets hitting
the markets as Microsoft announces nine new manufacturing partners.
When
Satya Nadella announced that Microsoft’s strategy going forward would
be mobile first, he wasn’t kidding. Microsoft today announced nine new
manufacturing partners to Windows Phone, which brings the total list of
manufacturers to thirteen.
Among the new partners are LG and
Lenovo, two of the biggest names in manufacturing. Microsoft is also
focusing its attention on markets like China and India by bringing
Foxconn, Gionee, Karbonn Mobiles and Xolo on-board. Manufacturers like
Huawei and ZTE have manufactured Windows Phone handsets before, but have
since weaned off the platform, like most other manufacturers.
With
Nokia’s acquisition in the final stages, Microsoft needs a strong
presence in these countries. In China, Windows Phone is well-catered to,
as it now has Foxconn, Gionee, HTC, Huawei, Lenovo and ZTE in addition
to Samsung and LG as manufacturers set to launch new handsets. However,
the lack of Indian manufacturer Micromax from the list is disconcerting,
considering that the other two biggest Indian manufacturers, Karbonn
Mobiles and Xolo (a wholly owned subsidiary of Lava Mobiles) are
included. Micromax is said to be working on a Windows Phone device that
was scheduled to launch later this year. Whatever the case might be, it
Microsoft is widening its reach by adding new hardware manufacturers.
In
addition to new vendors, Microsoft also announced that Windows Phone
devices will now support Qualcomm hardware like the Snapdragon 200, 400
and 400 LTE. Furthermore, the platform is said to add functionality for
dual-SIM devices, with Live Tiles for each SIM. The first dual-SIM
Windows Phone device will likely be the Nokia Lumia 630. With an
increased focus on low-end dual-SIM based devices, it is clear that
Microsoft is targeting emerging markets.
EnjOy..:)
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